Practical Marketing Strategy

Grey4 develops marketing strategies and implement them into intuitive, interesting and memorable advertisements and communications that boost brand equity and increase product sales. Our process and approcach to any project is as follows:

 

Grey4_Marketing_Strategy_Process_diagram

Grey4’s approach to marketing strategy formulation and implementation

 

Our strategy function is based on your business objectives and your marketing objectives. It is our job to create a marketing plan that will encompass all aspects of your clients and audiences’ interaction with your brand. In a nutshell, a Grey4 marketing strategy will help you define what to say (key messaging), who to say it to (segmentation), how to say it (message tone), when to say it (profile/platform specific), where to say it (media planning).

 

Covering all manner of communications from creative, editorial, interactive, social and brand communications, we make sure that we have a strategy in place that is the foundation for clear and concise communication.

Understanding the client0

Analysing SWOT0

Competition Analysis0

Marketing Network0

Planning Marketing Mix0

Design & Execution0

Review & Revise0